diff --git a/.env.example b/.env.example
index 6cb0457..b5debd1 100644
--- a/.env.example
+++ b/.env.example
@@ -34,5 +34,8 @@ EMAIL_FROM_ADDRESS="mars@noreply.stillwell.cloud"
 # Vercel auto-sets this on Pro. Used to authenticate cron job requests.
 CRON_SECRET=""
 
+# ─── Public site URL (used for OG metadata, canonical links) ─
+NEXT_PUBLIC_SITE_URL="https://echoocr.com"
+
 # ─── Environment indicator ────────────────────────────────────
 NEXT_PUBLIC_ENV=""
diff --git a/public/og-image.png b/public/og-image.png
new file mode 100644
index 0000000..37f0e12
Binary files /dev/null and b/public/og-image.png differ
diff --git a/src/app/(marketing)/features/ai-ocr/layout.tsx b/src/app/(marketing)/features/ai-ocr/layout.tsx
new file mode 100644
index 0000000..42ffa95
--- /dev/null
+++ b/src/app/(marketing)/features/ai-ocr/layout.tsx
@@ -0,0 +1,17 @@
+import type { Metadata } from "next";
+
+export const metadata: Metadata = {
+  title: "AI-Powered OCR",
+  description:
+    "Echo's vision AI reads handwriting, checkboxes, and printed text — extracting 20+ fields per card including names, contact info, prayer requests, and spiritual decisions with over 95% accuracy.",
+  openGraph: {
+    title: "AI-Powered OCR | Echo",
+    description:
+      "Vision AI that reads handwriting, checkboxes, and printed text — 20+ fields per card with 95%+ accuracy.",
+    images: ["/og-image.png"],
+  },
+};
+
+export default function AiOcrLayout({ children }: { children: React.ReactNode }) {
+  return <>{children}</>;
+}
diff --git a/src/app/(marketing)/features/analytics/layout.tsx b/src/app/(marketing)/features/analytics/layout.tsx
new file mode 100644
index 0000000..764c122
--- /dev/null
+++ b/src/app/(marketing)/features/analytics/layout.tsx
@@ -0,0 +1,17 @@
+import type { Metadata } from "next";
+
+export const metadata: Metadata = {
+  title: "Dashboard & Analytics",
+  description:
+    "See first-time guests, salvations, prayer requests, and follow-up status at a glance. Filter, sort, and export your data — powerful card tables with actionable guest insights.",
+  openGraph: {
+    title: "Dashboard & Analytics | Echo",
+    description:
+      "Real-time stats, powerful filtering, status tracking, and CSV export for your guest services data.",
+    images: ["/og-image.png"],
+  },
+};
+
+export default function AnalyticsLayout({ children }: { children: React.ReactNode }) {
+  return <>{children}</>;
+}
diff --git a/src/app/(marketing)/features/collection-days/layout.tsx b/src/app/(marketing)/features/collection-days/layout.tsx
new file mode 100644
index 0000000..ec5141c
--- /dev/null
+++ b/src/app/(marketing)/features/collection-days/layout.tsx
@@ -0,0 +1,17 @@
+import type { Metadata } from "next";
+
+export const metadata: Metadata = {
+  title: "Collection Days & Events",
+  description:
+    "Define recurring Sunday services and special events with flexible RFC 5545 scheduling. Echo auto-assigns scanned cards to the right event, keeping everything organized.",
+  openGraph: {
+    title: "Collection Days & Events | Echo",
+    description:
+      "Recurring services, special events, and automatic card-to-event assignment — keep everything organized.",
+    images: ["/og-image.png"],
+  },
+};
+
+export default function CollectionDaysLayout({ children }: { children: React.ReactNode }) {
+  return <>{children}</>;
+}
diff --git a/src/app/(marketing)/features/integrations/layout.tsx b/src/app/(marketing)/features/integrations/layout.tsx
new file mode 100644
index 0000000..485b00c
--- /dev/null
+++ b/src/app/(marketing)/features/integrations/layout.tsx
@@ -0,0 +1,17 @@
+import type { Metadata } from "next";
+
+export const metadata: Metadata = {
+  title: "Integrations",
+  description:
+    "Sync scanned card data to Planning Center, Google Sheets, Monday.com, Airtable, or any system via webhooks. Echo fits into the tools your church already uses.",
+  openGraph: {
+    title: "Integrations | Echo",
+    description:
+      "Planning Center, Google Sheets, Monday.com, Airtable, webhooks, and CSV export — Echo fits into your existing workflow.",
+    images: ["/og-image.png"],
+  },
+};
+
+export default function IntegrationsLayout({ children }: { children: React.ReactNode }) {
+  return <>{children}</>;
+}
diff --git a/src/app/(marketing)/features/layout.tsx b/src/app/(marketing)/features/layout.tsx
new file mode 100644
index 0000000..848e80e
--- /dev/null
+++ b/src/app/(marketing)/features/layout.tsx
@@ -0,0 +1,17 @@
+import type { Metadata } from "next";
+
+export const metadata: Metadata = {
+  title: "Features",
+  description:
+    "Explore Echo's full feature set — AI-powered OCR, scanner integration, team collaboration, multi-site management, analytics, and integrations with Planning Center, Google Sheets, and more.",
+  openGraph: {
+    title: "Features | Echo",
+    description:
+      "Everything your guest services team needs — from AI scanning to Planning Center sync.",
+    images: ["/og-image.png"],
+  },
+};
+
+export default function FeaturesLayout({ children }: { children: React.ReactNode }) {
+  return <>{children}</>;
+}
diff --git a/src/app/(marketing)/features/multi-site/layout.tsx b/src/app/(marketing)/features/multi-site/layout.tsx
new file mode 100644
index 0000000..47249cd
--- /dev/null
+++ b/src/app/(marketing)/features/multi-site/layout.tsx
@@ -0,0 +1,17 @@
+import type { Metadata } from "next";
+
+export const metadata: Metadata = {
+  title: "Multi-Site Management",
+  description:
+    "Manage multiple campuses under one organization. Each location gets its own collection days, scanner setup, and team assignments — with unified reporting across all sites.",
+  openGraph: {
+    title: "Multi-Site Management | Echo",
+    description:
+      "Independent schedules per campus, unified processing pipeline, and organization-wide reporting.",
+    images: ["/og-image.png"],
+  },
+};
+
+export default function MultiSiteLayout({ children }: { children: React.ReactNode }) {
+  return <>{children}</>;
+}
diff --git a/src/app/(marketing)/features/scanner-integration/layout.tsx b/src/app/(marketing)/features/scanner-integration/layout.tsx
new file mode 100644
index 0000000..6f8dde3
--- /dev/null
+++ b/src/app/(marketing)/features/scanner-integration/layout.tsx
@@ -0,0 +1,17 @@
+import type { Metadata } from "next";
+
+export const metadata: Metadata = {
+  title: "Scanner Integration",
+  description:
+    "Connect your office scanner via email or FTP and Echo picks up batches automatically. Or upload photos and PDFs from your phone — supports duplex scanning with front/back pairing.",
+  openGraph: {
+    title: "Scanner Integration | Echo",
+    description:
+      "Email, FTP, or drag-and-drop — get scanned cards into Echo however works best for your team.",
+    images: ["/og-image.png"],
+  },
+};
+
+export default function ScannerIntegrationLayout({ children }: { children: React.ReactNode }) {
+  return <>{children}</>;
+}
diff --git a/src/app/(marketing)/features/security/layout.tsx b/src/app/(marketing)/features/security/layout.tsx
new file mode 100644
index 0000000..f23242d
--- /dev/null
+++ b/src/app/(marketing)/features/security/layout.tsx
@@ -0,0 +1,17 @@
+import type { Metadata } from "next";
+
+export const metadata: Metadata = {
+  title: "Security & Privacy",
+  description:
+    "Role-based permissions, encrypted storage, email verification, invitation-only access, SSO support, and enterprise-grade infrastructure protect your congregation's personal data.",
+  openGraph: {
+    title: "Security & Privacy | Echo",
+    description:
+      "Encryption, RBAC, SSO, audit trails, and invitation-only access — your congregation's data stays safe.",
+    images: ["/og-image.png"],
+  },
+};
+
+export default function SecurityLayout({ children }: { children: React.ReactNode }) {
+  return <>{children}</>;
+}
diff --git a/src/app/(marketing)/features/team-collaboration/layout.tsx b/src/app/(marketing)/features/team-collaboration/layout.tsx
new file mode 100644
index 0000000..55fadc1
--- /dev/null
+++ b/src/app/(marketing)/features/team-collaboration/layout.tsx
@@ -0,0 +1,17 @@
+import type { Metadata } from "next";
+
+export const metadata: Metadata = {
+  title: "Team Collaboration",
+  description:
+    "Invite your pastoral care team with five role tiers, assign cards for follow-up, track review status, and keep everyone on the same page with in-app notifications.",
+  openGraph: {
+    title: "Team Collaboration | Echo",
+    description:
+      "Role-based access, card assignment, review workflows, and notifications for your whole team.",
+    images: ["/og-image.png"],
+  },
+};
+
+export default function TeamCollaborationLayout({ children }: { children: React.ReactNode }) {
+  return <>{children}</>;
+}
diff --git a/src/app/(marketing)/layout.tsx b/src/app/(marketing)/layout.tsx
index 1ef17d1..b1b768d 100644
--- a/src/app/(marketing)/layout.tsx
+++ b/src/app/(marketing)/layout.tsx
@@ -1,3 +1,11 @@
+import type { Metadata } from "next";
+
+export const metadata: Metadata = {
+  alternates: {
+    canonical: "/welcome",
+  },
+};
+
 export default function MarketingLayout({
   children,
 }: {
diff --git a/src/app/(marketing)/pricing/layout.tsx b/src/app/(marketing)/pricing/layout.tsx
new file mode 100644
index 0000000..3fb34a1
--- /dev/null
+++ b/src/app/(marketing)/pricing/layout.tsx
@@ -0,0 +1,17 @@
+import type { Metadata } from "next";
+
+export const metadata: Metadata = {
+  title: "Pricing",
+  description:
+    "Simple, transparent pricing for churches of every size. Start free with 50 cards/month, then scale as you grow. All paid plans include a 14-day free trial.",
+  openGraph: {
+    title: "Pricing | Echo",
+    description:
+      "Start free with 50 cards/month. Upgrade when you're ready — no contract, no commitment.",
+    images: ["/og-image.png"],
+  },
+};
+
+export default function PricingLayout({ children }: { children: React.ReactNode }) {
+  return <>{children}</>;
+}
diff --git a/src/app/(marketing)/welcome/layout.tsx b/src/app/(marketing)/welcome/layout.tsx
new file mode 100644
index 0000000..9f90aa2
--- /dev/null
+++ b/src/app/(marketing)/welcome/layout.tsx
@@ -0,0 +1,16 @@
+import type { Metadata } from "next";
+
+export const metadata: Metadata = {
+  title: "Echo — AI-Powered Response Card Scanning for Churches",
+  description:
+    "Stop hand-typing visitor cards. Echo uses AI to scan guest cards, prayer requests, and response forms — then syncs to Planning Center, your CRM, or wherever your team needs it.",
+  openGraph: {
+    title: "Echo — AI-Powered Response Card Scanning for Churches",
+    description:
+      "Stop hand-typing visitor cards. Scan guest cards with AI and sync to Planning Center in seconds.",
+  },
+};
+
+export default function WelcomeLayout({ children }: { children: React.ReactNode }) {
+  return <>{children}</>;
+}
diff --git a/src/app/layout.tsx b/src/app/layout.tsx
index d6065c3..b78d054 100644
--- a/src/app/layout.tsx
+++ b/src/app/layout.tsx
@@ -9,9 +9,54 @@ const quicksand = Quicksand({
   weight: ["300", "400", "500", "600", "700"],
 });
 
+const siteUrl = process.env.NEXT_PUBLIC_SITE_URL || "https://echoocr.com";
+
 export const metadata: Metadata = {
-  title: "Echo OCR",
-  description: "Response card scanning and management",
+  title: {
+    default: "Echo — AI-Powered Response Card Scanning for Churches",
+    template: "%s | Echo",
+  },
+  description:
+    "Stop hand-typing visitor cards. Echo uses AI to scan guest cards, prayer requests, and response forms — then syncs to Planning Center, your CRM, or wherever your team needs it.",
+  metadataBase: new URL(siteUrl),
+  openGraph: {
+    type: "website",
+    siteName: "Echo",
+    title: "Echo — AI-Powered Response Card Scanning for Churches",
+    description:
+      "Stop hand-typing visitor cards. Echo uses AI to scan guest cards, prayer requests, and response forms — then syncs to Planning Center, your CRM, or wherever your team needs it.",
+    images: [
+      {
+        url: "/og-image.png",
+        width: 1200,
+        height: 630,
+        alt: "Echo — Stop hand-typing visitor cards",
+      },
+    ],
+  },
+  twitter: {
+    card: "summary_large_image",
+    title: "Echo — AI-Powered Response Card Scanning for Churches",
+    description:
+      "Stop hand-typing visitor cards. Echo uses AI to scan guest cards, prayer requests, and response forms — then syncs to Planning Center, your CRM, or wherever your team needs it.",
+    images: ["/og-image.png"],
+  },
+  keywords: [
+    "church OCR",
+    "visitor card scanning",
+    "guest card scanner",
+    "response card digitization",
+    "Planning Center integration",
+    "church management",
+    "AI OCR",
+    "prayer request scanning",
+    "connection card scanner",
+    "church guest services",
+  ],
+  robots: {
+    index: true,
+    follow: true,
+  },
 };
 
 export default function RootLayout({